e-Marketing Design - Internet Target Marketing Specialists

At e-Marketing Design Inc. we offer unique marketing solutions to real estate and mortgage professionals. Our main focus has been working with real estate professionals because we have a strong background in real estate sales and marketing. Inevitably, we have been able to help mortgage professionals because of their close association to the purchase and sale of real estate. Combining our professional experience with our strong knowledge of Internet marketing has allowed us to provide unique products and solutions customized to our clients needs. All three of these industries are under pressure as a result of increased competition. There is increased competition from within the industry and also from the Internet. You only have to look as far as the travel industry, to get a picture of what things might be.

The Marketing Crisis

Marketing, in general, is in crisis. The rules have changed. Marketing in the real estate and mortgage industries is no exception to this. Seth Godin identified these changes in his book “Permission Marketing”. Get your copy here . Until recently, interruption marketing, combined with mass media advertising, has been the preferred approach to reaching consumers. Interruption marketing attempts to gain the prospect's attention by “interrupting” their chain of thought and then prompting some type of action. A television commercial or a telemarketing call is an example of this. See more examples Mass media advertising is no longer effective because no one media outlet can reach a significant percentage of the population with any single communication. There use to be 3 television stations. Consumers now can choose from hundreds. Having a website is not the answer. There are millions and millions of websites on the Internet, especially when it comes to real estate, mortgages, and homebuilding. Large corporations have spent millions of dollars developing a web presence that returns very little to their bottom dollar. The average homebuilder, real estate professional, or mortgage professional cannot afford to do that. What they must do is recognize that the consumer has changed and then move on to solutions. See “The Consumer Problem”

Our Solution

At e-Marketing Design, Inc. we recognize that the consumer has changed and that traditional marketing methods are no longer as effective. By developing and implementing a strategy that incorporates target marketing, online branding, and customer development and retention, we help our clients position their business for success in an extremely competitive environment. Our services are not for everyone. We work with individuals and companies that are serious about their success. Our strategies for our clients include target marketing, market positioning and branding, search engine marketing, search engine optimization, permission marketing, and customer relationship management. We guarantee our services. We are successful when you are successful. More on what we do